Translation services can be of real use to businesses for a number of reasons. We wanted to go into just a couple of these below!
Translation services can help you:
Reach a wider audience
It’s the aim of every business to increase sales. Therefore it is of vital importance to harness the largest customer pool possible. Engaging with potential customers in their own native language is a great way to attract, maintain and build a relationship with your customers. It is a huge mistake to think that you can still conduct business in English globally because ‘everyone speaks English’. Although a commonly held misconception, this is simply not true. English is significantly less popular than we speakers would like to believe. It is a second language to only 39% of the French population, less than 35% of the Italian population and under 23% of the Spanish population. These figures get even worse when we look at the 5% of Russians and Brazilians that speak English fluently, and the less than 0.75% of the Chinese population! Given that the combined population of these last three countries is over 1.7 billion, it should be clear that not translating your content can have huge economic repercussions on your business!
Improve company image
Being a business that crosses borders can increase your credibility and make you stand out from your competitors. If none of your competitors are operating in different languages, then you’re already a step ahead of the game and more likely to be selected by your customers. Having a multilingual website will increase your online presence, as customers from several different countries will have access to your company online when browsing keywords in the local language. This will help customers see you as more reliable and relevant. Translation also creates goodwill between your business and your customer, showing potential and existing customers in a foreign market that you are serious about establishing a presence in that market, that you respect their needs, and the local culture.
If you address potential customers in their own language, they will be able to understand your message with ease and more comprehensively, so your message is bound to resonate more with your potential customer. It is important to remember that while trust in your brand can be built by translation, it can also be badly shaken by bad/incorrect translation.
Professional translation services are vital in getting across your company message exactly as you intend it to be received. If you rely on a machine translation tool, your customers will be getting a garbled version of your brand message and will be much less likely to invest in your product/service. Your copy might be beautifully written in English, but if a foreign customer is reading a poor translation, with grammatical errors, odd syntax
If you would like more information about how our translation services can help YOUR business, please get in touch: firstname.lastname@example.org